Build a Business in One of Fast Casual's Fastest Growing Categories
Pokemoto® combines fresh, customizable Hawaiian-inspired cuisine with a streamlined restaurant model designed for growth. With 43 locations operating across the United States, additional restaurants in development, and significant territory still available, now is the opportunity to join a growing franchise system built for entrepreneurs.
Whether you are looking to open your first restaurant or expand an existing portfolio, Pokemoto offers a modern concept, efficient operations, and a leadership team committed to franchisee success.
43 Locations Open I 5 Locations in Development I 12 additional units Signed via Development Agreements
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Why Now?
Consumers are increasingly seeking fresh, customizable, health-conscious meals that fit their busy lifestyles. Fast-casual bowl concepts continue to benefit from growing demand for convenience, quality ingredients, and menu personalization.
Pokemoto sits at the intersection of these trends. Our menu appeals to a broad customer base while our operational model remains simple, efficient, and scalable.
Why Pokemoto?
Not all poke concepts are built the same.
Pokemoto was designed to be more than a restaurant concept—it was designed to be a franchise opportunity.
Operational Simplicity
Unlike many restaurant concepts, Pokemoto does not require grills, fryers, or hoods. This can reduce buildout costs, simplify training, and streamline daily operations.
Broad Consumer Appeal
In addition to traditional poke bowls, Pokemoto offers cooked proteins, wraps, salads, and boba beverages, helping attract a wider range of guests.
Multiple Revenue Streams
Dine-in, takeout, delivery, catering, digital ordering, and beverage sales provide opportunities to drive revenue throughout the day.
Built for Growth
With a flexible footprint, strong unit economics, and available territories across North America, Pokemoto is positioned for continued expansion.
Built by a Franchisee, for Franchisees
Pokemoto was acquired by MARV Brands in 2025. Led by CEO Matteo Gentile, a franchisee and multi-unit restaurant operator with more than 38 years of industry experience, MARV is focused on strengthening operations, enhancing franchisee support, investing in technology, and building long-term value throughout the system.
As active restaurant operators, we understand the challenges franchisees face because we continue to operate restaurants every day. Our goal is simple: create successful franchisees, profitable restaurants, and sustainable growth.
Growth Snapshot
- 43 Pokemoto locations open
- 5 locations currently in development
- 12 signed development agreements
- Franchising since 2018
- Opportunities available throughout North America
Investment Overview
- Franchise Fee: $30,000
- Royalty Fee: 6%
- Marketing Fund: 2%
- Estimated Initial Investment: $212,500 – $412,500
Training & Support
Opening a restaurant is a significant investment, and our team is committed to supporting franchisees every step of the way.
Site Selection & Development
Our team assists franchisees throughout the site selection and development process, helping identify locations that align with the brand and local market opportunities.
Training
Our hands-on training program combines real-world restaurant experience with operational and management instruction designed to prepare franchise owners and managers for a successful opening.
Marketing Support
Franchisees receive support through local store marketing initiatives, social media resources, promotional campaigns, product launches, grand opening assistance, and digital marketing programs.
Ongoing Operational Support
Our support continues long after opening day. Franchisees have access to operational guidance, technology resources, supply chain support, and ongoing assistance from our experienced team.
At Pokemoto, franchising is a partnership. Your success is our success, and our support continues long after opening day.
Investment Overview
Owning a Pokemoto franchise offers the opportunity to enter one of the fastest-growing segments of the restaurant industry with a concept designed for operational simplicity and long-term growth.
Our streamlined model eliminates many of the complexities associated with traditional restaurant concepts while providing franchisees with a modern, health-focused brand that appeals to today's consumers.
The estimated initial investment to develop and open a Pokemoto restaurant ranges from approximately $212,500 to $422,700, depending on factors such as market, real estate, and construction costs.
The table below provides a summary of the estimated initial investment required to open a Pokemoto restaurant. Please refer to Item 7 of our current Franchise Disclosure Document for a complete discussion of these estimates.
Reach out today to learn more about the new franchise requirements of our Pokémoto Franchising opportunity!
| INITIAL FRANCHISE FEE | $30,000 |
|---|---|
| REAL ESTATE LEASE (3 MONTHS) | $10,000 - $30,000 |
| SECURITY DEPOSITS | $3,000 - $9,000 |
| LEASE IMPROVEMENTS | $92,000 - $210,000 |
| EQUIPMENT FURNITURE & SIGNS | $43,000 - $63,000 |
| POS / COMPUTER SYSTEMS | $7,500 - $10,000 |
| VIDEO SURVEILLANCE SYSTEM | $1,000 - $5,000 |
| INSURANCE | $2,500 - $8,200 |
| PERMITS & LICENSES | $500 - $2,500 |
| INITIAL INVENTORY | $5,000 - $10,000 |
| TRAVEL EXPENSES FOR TRAINING | $3,000 - $7,500 |
| GRAND OPENING FEES | $7,500 - $15,000 |
| PROFESSIONAL FEES | $2,500 - $7,500 |
| ADDITIONAL FUNDS | $5,000 - $15,000 |
| TOTAL | $212,500 - $422,700 |
Contact our team today!
We have a dedicated and highly experienced team standing ready to help you get started! The first step is the franchise inquiry, followed by an initial discovery call. We will spend time going over the Hawaiian poke franchise requirements in detail and inform you what the next steps are.
Are you ready to start your own business?
Reach out today for details.
Our Customers Love Pokemoto!
Catch The Wave With Pokemoto!
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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, Oregon, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
Call Us: 302-279-8700
